Document Type

Presentation

Publication Date

8-2026

Keywords

Artificial Intelligence, Personal Branding, Career Development, Career Readiness, Job Search, Resume Development, Interview Preparation, Professional Portfolios, Generative AI

Disciplines

Business | Education

Abstract

This presentation explores how students at different stages of their career development can use artificial intelligence intentionally to build a strong personal brand and pursue fulfilling career opportunities. It examines personal branding from beginner through expert levels and demonstrates how AI tools can support career exploration, resume development, job and internship searches, professional networking, interview preparation, and portfolio building. The presentation introduces practical applications of tools such as Google AI Studio, Gemini, and Claude, including an AI-powered resume match builder, interview coach, and portfolio builder. Through tutorials, case studies, and activities, participants learn how AI can complement career advising and professional experience while emphasizing the importance of evidence, thoughtful prompting, and strategic use of AI in developing an authentic and differentiated professional profile.

Comments

Free and open access to this work is made available to the UMass Boston community by ScholarWorks at UMass Boston. Those not on campus and those without a UMass Boston campus username and password may gain access to this work through Interlibrary Loan. If you have a UMass Boston campus username and password and would like to download this work from off-campus, click on the “Off-Campus Users” button.

Community Engaged/Serving

Part of the UMass Boston Community-Engaged Teaching, Research, and Service Series. //scholarworks.umb.edu/engage

Rights

© 2026 Tra Mai (Camellia) Hoang

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