Date of Completion


Document Type

Campus Access Capstone

Degree Name

Master of Education (MEd)

First Advisor

Carol Ann Sharicz


This project has been designed for Pitney Bowes, a global technology company, as a training intervention to increase sales of one of their location intelligence products called MapInfo Pro. MapInfo is a geographic information software system that allows users to input, manage, and layer geospatial data on maps to create a data visualization model as a tool for data analysis. This information is used by retail, telecommunications, and service industries to address matters such as site selection, risk assessment, and market demand. Given the absence of a formal training department at Pitney Bowes and the level of skills and knowledge required to use this software, the Senior Product Manager of MapInfo has requested a product that will give executives of Pitney Bowes an example of an effective, high-quality online training solution. The training product is a 5-hour self-paced e-learning course designed for beginning users of MapInfo. Using MapInfo Pro V17 software and two pre-selected data sets, learners will create a data visualization model that appraises optimal site selection for a specific retail business. The instructional design is performance-based with guided learning practice and feedback. The instructional strategy includes lesson modules and training simulations created in Adobe Captivate and leverages how-to videos created by Pitney Bowes. The course incorporates essential e-learning and multimedia design principles that are supported by evidence-based research. This course is designed as a prototype and is a cost-effective training solution that gives stakeholders an example of a cohesive learning plan for customers.


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