Document Type

Presentation

Publication Date

8-2026

Keywords

Artificial Intelligence, Personal Branding, Career Development, Career Advising, Generative AI, Professional Identity, Career Readiness, AI-Assisted Career Coaching

Disciplines

Business | Education

Abstract

This presentation explores how career advisors can use artificial intelligence to help students develop authentic, evidence-based personal brands. It introduces a coaching approach that helps students identify patterns across their experiences, strengths, interests, and career direction and translate those insights into credible professional narratives. The presentation demonstrates how AI can support this process by organizing information, identifying themes, generating alternative phrasing, and adapting communication for different audiences while emphasizing that students must retain ownership of their experiences, evidence, and authentic voice. Through hands-on activities and an advisor-guided workflow of discovering, drafting, challenging, verifying, and personalizing, participants practice using AI to support personal branding across LinkedIn, resumes, networking, interviews, and cover letters while maintaining privacy, accuracy, credibility, and student ownership.

Comments

Free and open access to this work is made available to the UMass Boston community by ScholarWorks at UMass Boston. Those not on campus and those without a UMass Boston campus username and password may gain access to this work through Interlibrary Loan. If you have a UMass Boston campus username and password and would like to download this work from off-campus, click on the “Off-Campus Users” button.

Community Engaged/Serving

Part of the UMass Boston Community-Engaged Teaching, Research, and Service Series. //scholarworks.umb.edu/engage

Rights

© 2026 Ajanee Igharo

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