The Vida Verde Women's Coop:Brazilian Immigrants Organizing to Promote Environmental and Social Justice
Document Type
Article
Publication Date
2009
Abstract
We reviewed the key steps in the launch of the Vida Verde Women’s Co-Op among Brazilian immigrant housecleaners in Somerville, MA. The co-op provides green housecleaning prod- ucts, encourages healthy work practices, and promotes a sense of community among its members. We conducted in-depth inter- views with 8 of the first co-op members, who reported a reduc- tion in symptoms associated with the use of traditional clean- ing agents and a new sense of mutual support. Critical to the co-op’s success have been the supportive roles of its academic partners (Tufts University and the University of Massachusetts, Lowell), effective media outreach, and a focus on advancing social justice. Next steps include implementing a formal business plan and assessing the appropriateness of cooperatives in other industries.
Recommended Citation
Gute, David; Siqueira, Carlos Eduardo; Goldberg, Julia S; and Galvão, Heloisa, "The Vida Verde Women's Coop:Brazilian Immigrants Organizing to Promote Environmental and Social Justice" (2009). Gastón Institute Publications. 376.
https://scholarworks.umb.edu/gaston_pubs/376