Accessibility Compliance
1
Document Type
Research Report
Publication Date
5-8-2026
Keywords
LinkedIn Analytics, Social Media Marketing, Audience Engagement, Higher Education, AI Outreach, Digital Engagement, AI Education
Disciplines
Business | Education
Abstract
This report presents a data analysis of the LinkedIn marketing efforts of the Paul English Applied Artificial Intelligence Institute (PEAAII) at the University of Massachusetts Boston. The analysis examines follower growth trends, audience demographics, engagement patterns, and content performance between February and April 2026. Findings highlight significant organic growth driven primarily by AI Workshop Series and event-related content, along with increased visibility through reposts and audience engagement. The report also identifies opportunities to expand reach through consistent posting, collaborations, interactive AI content, and broader community engagement initiatives. Recommendations are provided to support continued audience growth and strengthen the Institute’s digital impact and outreach efforts.
Community Engaged/Serving
Part of the UMass Boston Community-Engaged Teaching, Research, and Service Series. //scholarworks.umb.edu/engage
Recommended Citation
Nguyen, Dora, "LinkedIn Growth & Engagement Analysis" (2026). Paul English Applied Artificial Intelligence (AI) Institute Publications. 30.
https://scholarworks.umb.edu/ai_pubs/30
Rights
© 2026 Dora Nguyen
Comments
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