Document Type

Research Report

Publication Date



This report provides a descriptive snapshot of selected economic, social, educational, and demographic indicators pertaining to Latinos in Salem, Beverly, Marblehead, and Swampscott. It reflects a commitment by UMass Boston’s Mauricio Gastón Institute for Latino Community Development and Public Policy to provide periodic updates on the growing Latino population in Massachusetts.

The report on Salem, Beverly, Marblehead, and Swampscott is part of a larger series that covers fourteen other cities, or clusters of cities, in the Commonwealth of Massachusetts. Each report analyzes data from the 2010 American Community Survey (ACS) conducted by the U.S. Census Bureau. Data are analyzed by Public Use Microdata Area (PUMA), which consists of a minimum population of 100,000 and is the smallest geographic area publically available for individual-level analysis. According to the 2010 Census, Salem and Beverly each accounted for approximately one third of the overall population in the PUMA containing these cities.

The majority of the Latino population (74.9%) lived in Salem in 2010, while 16.2% lived in Beverly. Thus, the Latino population in these cities will be referenced as the Salem-Beverly area throughout this report, although the data referenced does include smaller Latino populations in Marblehead and Swampscott as well.

Since ACS data is collected from a sample of the population, there is some variation associated with each population estimate. In the bar graphs in this report, the ‘I’ that accompanies each bar represents the confidence interval for that estimate; we expect that another sample would generate an estimate within this interval 95% of the time.

In this report, Latinos are compared to non-Latino whites, non-Latino blacks, and Asians for selected demographic, economic, and social characteristics. The number of ethno-racial groups included in a particular analysis may vary; each ethno-racial group is included in the analysis only when the observed sample size is large enough to produce reliable population estimates.

The Salem-Beverly area is home to an estimated 10,155 Latinos, who make up 8.3% of the area’s population. Whites constitute the largest ethno-racial group in the area (85.5%), while blacks account for 3.1% and Asians 1.7% of the population.



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