Document Type
Article
Publication Date
2006
Abstract
Choiceboards are Web-based systems that allow consumers to customize their orders. The study investigated factors that affect consumers’ intention to use choiceboards. The research is based on Masons’ theory and DeLone and McLean’s model of information system use. It was found that intention to use is affected by overall satisfaction. In turn, these two factors are positively impacted by factors such as system quality and information quality. In spite of support from theory, the evidence for the factor, information presentation was weak.
Recommended Citation
Bharati, Pratyush and Chaudhury, Abhijit, "Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction" (2006). Management Science and Information Systems Faculty Publication Series. 14.
https://scholarworks.umb.edu/msis_faculty_pubs/14
Publisher
IGI Publishing
Comments
Pre-published version of article published in Information Resources Management Journal, Vol. 19, No. 2, pp. 69-81: http://dx.doi.org/10.4018/irmj.2006040105.