This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled “Two Markets, Two Universities,” offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary. It outlines the course strategy, structure and results as well as the challenges in offering a cross-cultural and cross-institutional course to undergraduates.
Romar, Edward J.; Sas, Annamaria; Yukhananov, Irene; Girelli, Alan; and Hristov, Teddy
"“Two Markets, Two Universities”: An Experimental, Cross-Cultural, and Cross-Institutional Course Using Online Educational Technologies,"
Human Architecture: Journal of the Sociology of Self-Knowledge: Vol. 9
, Article 4.
Available at: https://scholarworks.umb.edu/humanarchitecture/vol9/iss3/4