•  
  •  
 

Abstract

This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled “Two Markets, Two Universities,” offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary. It outlines the course strategy, structure and results as well as the challenges in offering a cross-cultural and cross-institutional course to undergraduates.

Share

COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.