This issue brief examines how the United Nations can most effectively communicate the post- 2015 development agenda in order to catalyze the global movements necessary for its achieve- ment. The author, a former U.N. communications professional, argues that the U.N. should care- fully calibrate expectations in advance, be transparent about the state of negotiations, retain top communications professionals to craft the name and narrative of the agenda, use clear language in the agenda, communicate in “human terms,” make the agenda globally accessible and relevant, and promote shared ownership of the agenda.
Alaimo, K. (2014). “How the United Nations Should Promote the Post-2015 Development Agenda.” Governance and Sustainability Issue Brief Series: Brief 10. Center for Governance and Sustainability. University of Massachusetts Boston.