Date of Award

5-31-2016

Document Type

Campus Access Thesis

Degree Name

Master of Science (MS)

Department

Information Technology

First Advisor

Jurui Zhang

Second Advisor

Atreya Chakraborty

Third Advisor

Chi Wan

Abstract

This paper evaluates the possibility to use the reviews generated on social media, the exceedingly opulent source of information, to predict how it impacts the financial performance of the automobile industry. The reliable source for such chatter is the social media platform like Twitter and Facebook, third party websites, Kelly blue book, and Edmunds. From a theoretical perspective, social media platform offers diverse and independent information, which can be linked to the sales and balance sheet of an automobile. For the scope of this study, we focus on the 4 sedans, which have had recalls from January 2012 – April 2015.

Comments

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