Date of Completion
Campus Access Capstone
Master of Education (MEd)
Carol Ann Sharicz
Office Supply Store’s mission is to make shopping easy while providing customers with everything that they need for their business. One of their inside sales departments has recently experienced a 10% decline in year-over-year sales. To proactively address the decline, the sales department received funding to introduce a sales pipeline tool to effectively manage their leads. The account managers and sales managers will join an instructor-led training, following a cognitivist learning approach. This will provide them with the skills necessary to competently and confidently utilize their sales pipeline tool on a daily basis and practice the fundamental guidelines mandated by the Senior Leadership Team. The Learning & Development Team is committed to evaluating the effectiveness of the training on four levels: Evaluating Reaction, Learning, Behavior and Organizational Results.
Schnupp, Taylor C., "Introduction of a Sales Pipeline Training" (2016). Instructional Design Capstones Collection. 11.